Why do you need to care about knowing how to increase your site speed? Well, this is something that I put little though into in the beginning as well. Until, my site started to gain traction and see more and more monthly visitors.
I started to look more into Google Analytics and why all of the different aspects of it were so important. One of the most important for your viewers is your site speed.
Think of when you go to a website. How quickly do you expect to see the page you are looking for? Instantly, right? So is everyone else.
If your site speed is slow, that increases the likelihood someone is going to close their browser and move on to the next site. Every time someone clicks away from your site, is a lost opportunity for you.
There are many factors to consider when increasing the traffic to your website. Today, I want to talk to you about ways you can increase your site speed. In fact, this is how I increased my site speed by 80% in days.
The 3 major things to focus on to increase site speed:
- Site Host
- Image Optimization
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How to Increase Your Site Speed Quickly
When you first start blogging, there is a lot to learn. Even experienced bloggers of many years are still learning new things because technology is always evolving. New things are always coming out.
Something that works today, might change next week.
The type of hosting you choose can play a major role in the speed of your site. When I first started my blog, I wanted cheap but still reliable. I first signed up with Bluehost.
My experience with Bluehost was a positive one. My site never went down. The technical support was there if I needed it. It worked well for me.
Once my site started to see more monthly visitors though, I started to reconsider what I could do better. And that is when I learned more about shared hosting, and how your site speed can be affected by a good host.
I did some reading of different options, and came to the decision to change to SiteGround. This has been a huge game changer for my site in many ways. The biggest and reason for this article, has been the increase in site speed.
I was definitely nervous to change hosts. Because of the possibility of something going wrong and my site crashing. Or losing articles in the cyber abyss. I was pretty confident actually, that something was going to go wrong when I switched over.
But I did it anyways. And then…
Nothing went wrong.
Why Choose SiteGround?
SiteGround has amazing technicians that literally took care of everything for me. My original URL did not contain the SSL certificate (thanks Bluehost), and this has become a mainstay. They easily guided me to doing this.
The integrity of all of my articles was maintained. I lost nothing.
And most importantly since switching to SiteGround, my site speed has increased by 80%!!! Holy cannoli, right. Little did I know what I was missing out on. Or I should say, little did I realize how much faster my site should be loading.
So, take a look at your site host. If you are beginner blogger, you probably don’t want to spend a lot of money on this. I don’t either!
Bluehost is a fine option in the beginning, but if you plan to grow your blog and hope to increase your audience reach. Site speed is important. And changing to SiteGround has made a huge difference and was well worth it.
Delete the JetPack Plugin
When you first set up WordPress, it will automatically come with some standard plugins. Here is what you need to know about that.
What is a plugin?
Putting it as simply as possibly, plugins are something you download that makes a certain function happen on your website without needing to know how to code.
Think of it like, “there’s an app for that”.
If you want a certain form on your website for people to sign up with, there are plugins to help you do that. Or if you want to have your images “pinnable” to Pinterest, there are also plugins that do that.
Plugins are what allows the common person to do amazing things with their website without knowing the language of computer coding.
Yes, it is a language. And like anything else, takes a lot of time and effort to learn how to do correctly.
So, computer coding experts create these plugins for us to use.
Important Potential Downside of Plugins
If you are using WordPress, you are free to use any plugin you want. They have thousands in the database or you can upload your own from elsewhere.
The important thing to consider when downloading a plugin to your site is the quality of the plugin. Be sure to look at reviews and ratings before blindly adding a new plugin. One bad move can wreak havoc on your site.
Also, plugins can be heavy. What do I mean by heavy?
Well, when you are running a plugin, it takes up space in your site. The more complex it’s function, the bigger that plugin is. And the bigger the plugin is, the more time it will take for your site to load it.
Why should you delete JetPack?
JetPack is a huge plugin with a really big footprint on your site. It serves a ton of functions, which are all pretty awesome.
I personally, loved the stats it gave me on my site which were readily available at my fingertips.
JetPack also helps with spam protection and sitemaps if you want it to.
There are a ton of options within this Plugin. So it seems like the perfect a’ la carte option when choosing on a good plugin, right?
Well, all of those great features come at a price. And that cost is significant time added to your site speed.
I knew this for a while, but did not want to cut the cord quite yet.
But once I did, I tracked my site speed very closely to see if there was a significant enough change that was worth continuing to go without it.
And what I found was and average page load time of 31.88% faster.
Goodbye forever, JetPack!
The sizes of your images will impact the speed of your site. This is a factor I did not consider when I first started my blog. And it showed.
To increase site speed, you NEED to format your pictures appropriately.
Yoast has some great tips for image optimization.
- Choosing the proper image format
- The image size
- Compressing images
How to Ensure your Images are Optimal for the Web
- Plugins, such as Smush, ShortPixel, Imagify
- Websites, such as JPEGmini, ImageOptimizer.,net
- Other tools, such as Adobe Photoshop or Lightroom
Also note, that JPEG loads faster than PNG images. When using Canva these are the two image format options.
This is a super helpful tutorial on YouTube for learning why and how to compress your images.
These 3 things are what I did to increase site speed.
Making these changes, really has been making a difference for me. And I hope these tips helped you out too.
Do you have any questions? Let me know in the comments below!